G/O Media, which just lately acquired small business information site Quartz, options to shift its functioning product to be far more like its latest acquisition, reports Mark Stenberg of Adweek.
Stenberg reports, “But Quartz workers should not be involved about the dilution of their enterprise culture or mission, Spanfeller mentioned. If anything, alternatively than rework Quartz to resemble a standard G/O Media property, the firm aims to evolve its current portfolio to much more intently resemble Quartz.
“Since launching G/O Media, Fantastic Hill Ventures has sought to professionalize the blogging that at the time defined its titles, which include the former Gawker Media web-sites Gizmodo, Deadspin and Jezebel. Quartz, with its signature type and significant-amount assessment, signifies the route in which G/O Media aims to increase, according to Spanfeller.
“In that vein, the firm has no programs to substantially adjust the Quartz site, outside of probably diminishing the marketing of its Day-to-day Transient e-newsletter. But, offered the advertisement-load popular to G/O Media attributes and the final objective of the acquisition, the small business publisher will probably see an uptick in programmatic ad placements, Shah mentioned.
“The media company also hopes to use the high quality audience of business specialists that Quartz draws in to entice blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and vehicle-centered Jalopnik could give them with incremental attain.”
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